"I love a good story. This one is of a bright girl who grew up in her family-owned tannery and decided to write a new narrative for cowboy boots. I got lucky and scored the first pair of Chalo cowboy boots ever to walk out of the tannery.

I've never worn cowboy boots and love that this is a brand that has designed them to fit into your everyday."

- Purva M., India

"In my family, getting your first pair of cowboy boots was a life milestone. A shoe meant to put miles on for a lifetime. But, given as I was raised in different cities, that same love of cowboy boots wasn’t there. In fact, I distinctly remember getting made fun of for wearing them. So for me, cowboy boots are not just fashion. They are an identity statement that are not just for “cowboy culture”, so to speak. 

I’ve been loving the way Chalo brings their story to life, in a way that reframes cowboy culture. Big fan!"

- Megan K., United States